Product · Motorsport Platform2026
Lapmeta — Track Day, Measured
A track-day platform for performance drivers — laps, records, comparisons, and a community feed, tuned for a garage phone and a desk browser.
Read the story→Open to new roles — available now
I design softwarethat explains itself.
I'm Mahmoud Nasser, a product designer in Cairo. For five years I've taken heavy tools — sales systems, website builders, B2B platforms — and made them simple enough that people stop asking how they work.
Craft
What I bring to a team
Research to hand-off, in one pair of hands. I talk to users, draw the system, test it, then give developers something they can build without guessing.
FigmaDesign SystemsPrototypingUser ResearchUsability TestingWireframingDesign TokensAccessibilityFramerWebflowAnalyticsHandoff
Selected work
Case studies, not screenshots
Each one starts with the problem I was handed and ends with what actually changed for the people using it.
Product · Enterprise CRM2026
Coldwell Banker — CRM, Redesigned
An enterprise real-estate CRM rebuilt around the sales agent — a bilingual lead-ticket workflow, a filter system that scales from one field to twenty, and a lead table that actually respects a day of triage.
Read the story→
Product · Site Builder · Sections2025
Wuilt — Sections, Reimagined
The section engine behind every Wuilt site — a categorized section library, a live layout panel, real background controls (theme colors, gradients, images, video), and section-level actions that make composition feel like typing.
Read the story→
Product · Design System2025
Wuilt — Site Styles, One Panel to Style a Site
A theme engine that lets non-designers style an entire website — colors, type, buttons, forms, motion — from one calm panel, with a live preview that never lies.
Read the story→
Design System · Foundations2026
Lapmeta — Foundations, Measured
A 4px-scaled foundation for a full product suite — spacing, grids, and documentation people actually read.
Read the story→
Marketing Site · Industrial Product2024
Avvio — LED Lighting, Engineered
A full corporate site for a European LED manufacturer — product catalog, case studies, downloads, and a real specifier workflow — designed to feel as precise as the fixtures it sells.
Read the story→
Marketing Site · Corporate2024
Alio-Mar — Construction Chemicals, Engineered for Trust
A full corporate site for an authorized construction-chemicals distributor — services, portfolio, blog, and a real contact loop — designed to feel as precise as the products it sells.
Read the story→Track record
Five years, six teams
Startups, agencies and one very large real-estate brand. Open a row to see what I owned and what it moved.
- •Redesigned key CRM workflows into a mobile sales experience, increasing lead creation by 43%.
- •Designed manager and sales experiences that improved team performance by 17% and action follow-up by 38%.
- •Built a scalable design system and a design-to-development workflow, including a custom Figma plugin that sped up hand-off.
Testimonials
People I've built with
Managers, engineers and clients on what it's like to have me on the project.
Abdelrahman Alkilany
Software Engineer @ Coldwell Banker Egypt
I had the pleasure of working with Mahmoud, and I can confidently say he is an exceptional Product Designer with a strong eye for UI/UX. What sets Mahmoud apart is the ability to transform complex requirements into intuitive, user-centered experiences — balancing business goals with user needs to create designs that are both visually appealing and highly functional. Attention to detail, a problem-solving mindset, and a deep understanding of user behavior make him a valuable asset to any team.
Assem Effat Ghonemy, MBA
IT Director · Digital Transformation · PMO
Mahmoud is a very talented product designer who continuously works on enriching his skills and knowledge. He always uses the latest technology and tools to deliver high-quality designs. Mahmoud is a team player, a good communicator, and has a decent personality.
Osama Mohamed
Full Stack Developer · C# · ASP.NET · Angular
I highly recommend Mahmoud for UI/UX design. He has extensive experience across various types of systems and products, combining strong design skills with a clear understanding of how interfaces should behave.
Alaa Magdy
Sr. Graphic Designer
Cool UI designer. Always learning and getting out with great projects. His deadline is perfect. Highly recommended.
Abdelrahman Alkilany
Software Engineer @ Coldwell Banker Egypt
I had the pleasure of working with Mahmoud, and I can confidently say he is an exceptional Product Designer with a strong eye for UI/UX. What sets Mahmoud apart is the ability to transform complex requirements into intuitive, user-centered experiences — balancing business goals with user needs to create designs that are both visually appealing and highly functional. Attention to detail, a problem-solving mindset, and a deep understanding of user behavior make him a valuable asset to any team.
Assem Effat Ghonemy, MBA
IT Director · Digital Transformation · PMO
Mahmoud is a very talented product designer who continuously works on enriching his skills and knowledge. He always uses the latest technology and tools to deliver high-quality designs. Mahmoud is a team player, a good communicator, and has a decent personality.
Osama Mohamed
Full Stack Developer · C# · ASP.NET · Angular
I highly recommend Mahmoud for UI/UX design. He has extensive experience across various types of systems and products, combining strong design skills with a clear understanding of how interfaces should behave.
Alaa Magdy
Sr. Graphic Designer
Cool UI designer. Always learning and getting out with great projects. His deadline is perfect. Highly recommended.
Ziyad Ahmed
Brand Designer at Umbrella Agency
Working with Mahmoud was an absolute pleasure. He quickly understood our needs and delivered an app that exceeded our expectations. His expertise in UX/UI design truly helped elevate our online presence.
Abdallah Jacksi
Mobile App Developer at Jacksi Company
Mahmoud has a rare combination of creativity and technical skill. He redesigned our client's applications into a sleek, modern design while ensuring it was fully optimized for mobile. His ability to communicate complex ideas in simple terms made the whole process seamless.
Amr Mohamed
CEO at Cartly
I've worked with many designers, but Mahmoud stands out for his professionalism and dedication. He took the time to understand our brand and delivered a website that not only looks beautiful but is also functional and easy to manage. Highly recommend!
Ziyad Ahmed
Brand Designer at Umbrella Agency
Working with Mahmoud was an absolute pleasure. He quickly understood our needs and delivered an app that exceeded our expectations. His expertise in UX/UI design truly helped elevate our online presence.
Abdallah Jacksi
Mobile App Developer at Jacksi Company
Mahmoud has a rare combination of creativity and technical skill. He redesigned our client's applications into a sleek, modern design while ensuring it was fully optimized for mobile. His ability to communicate complex ideas in simple terms made the whole process seamless.
Amr Mohamed
CEO at Cartly
I've worked with many designers, but Mahmoud stands out for his professionalism and dedication. He took the time to understand our brand and delivered a website that not only looks beautiful but is also functional and easy to manage. Highly recommend!
Contact
Tell me what you're building
Full-time, contract, or a second opinion on a tricky flow — remote, hybrid or in Cairo. I reply within a day.